When it comes time to list your home, one of the most critical decisions you’ll make is setting the right price. It might be tempting to aim high—after all, your home is filled with memories, upgrades, and personal value. But in today’s market, strategy beats sentiment every time.Here’s why pricing your home right from the start (and trusting your real estate agent’s expertise) is the smartest move you can make.
I'm here for you -
Shanna Kennette | Realtor
1. The Danger of Overpricing
Many sellers believe there’s no harm in “testing the market” with a higher price and lowering it later. But here’s the truth: overpriced homes sit longer, attract fewer serious buyers, and often sell for less than if they had been priced correctly from the beginning.Buyers today are savvy. They’ve done their homework and are watching comparable properties. If your home is priced well above similar listings, you risk losing their interest entirely—or worse, helping your competition sell faster.2. Your Agent Knows the Market
Your real estate agent doesn’t just pull a number out of a hat. They perform a Comparative Market Analysis (CMA), looking at similar homes that have recently sold, those currently listed, and overall market trends. This data-driven approach ensures your price is competitive and realistic.An experienced agent understands the nuances of your neighbourhood, buyer psychology, and how to position your property to attract the right attention from day one.3. First Impressions Matter
The first 7–10 days your home is on the market are crucial. That’s when you’ll see the most traffic and the most motivated buyers. If your home is priced too high during this window, it may be overlooked entirely. Even if you later reduce the price, buyers may wonder what’s wrong with the property—or assume you’re getting desperate.4. Listening Leads to Results
Trusting your agent’s pricing advice isn’t about giving up control—it’s about maximizing your results. Your agent is on your side, working to get you the best possible price in the shortest amount of time. They want to help you sell, not sit.If your agent suggests adjusting your price after a few weeks on the market, listen to the feedback. The market is always speaking—through showing activity, online views, and buyer comments. Ignoring that data can delay your sale and cut into your profit.Bottom Line:
Setting the right price matters. Trust your real estate professional to guide you based on facts, not feelings. A well-priced home attracts more interest, sells faster, and often brings stronger offers.Ready to list? Let’s talk strategy. I’m here to price it right—and sell it smart.I'm here for you -
Shanna Kennette | Realtor
Valente Real Estate, Windsor ON